Chinese Tire, er, Crappy Tire, er, Canadian Tire just did. I COULD be holding $5000 and an instant prize with my "decoder". It's a thin plastic card with a code and a portion of it is a see-thru reddish window that one puts over the coded message on the webpage for the contest. Apparently, people who are NOT colour-blind can read the secret fucking message.

I wonder what it says... You really didn't think you were gonna win didja? We just wanted your name, email address, address and such so we can add you to our database and send you countless....