Clicked on your clicky, Matt - "East Carolina" - I've heard of North Carolina, and South Carolina, but East Carolina sounds like something out of an alternative history. Or it should back in the Atlantic.

A bit like the region they've tried to invent which includes where I live called "West Anglia". Which sounds OK, except that the Angles never got down this way, so poor old King Harold is turning in his grave I imagine, down in Wakltham Abbey. (What's left of him anyway - they never found his head I believe...)