That Velveeta Fudge Brownie recipe brings back fond memories of Kraft Theater on TV in the 50s. Every 15 minutes, the ad break included a recipe made with Kraft products that usually reduced us to fake gags and fits of giggling. Most of it looked as if someone had eaten it once before.Someone got paid to dream up that crap and every once in a while one caught on - hence Ritz Mock Apple Pie ( a WW2 invention, no?) and green beans with mushrooms and fried onions casserole.