I've been in it not quite as long, cos I'm not an old git just yet.

But I have sold British engineering complete with The Union Flag all over the world. And it sells, it just does. I have never been "in marketing" but have marketed British engineering, and the word British didn't mean marketing British Leyland, braziers outside factory gates and sub standard tools, it meant...

HP Sauce is made in The Netherlands. It sells with picture of The Houses of Parliament on it.

QED