Most of the above from "The $10 billion Pill Hold the fries, please. Lipitor, the cholesterol-lowering drug, has become the bestslling pharmaceutical in history. Here's how Pfizer did it."
John Simons,January 20, 2003
Fortune Magazine

Added note: In 2003, some 44 million people took the drug Bruce Roth synthesized in 1986.

Roth left Pfizer Global Research and Development in 2007 when he joined Genentech in San Francisco. Genentech is a leader in the development of cancer drugs, and in the study of Alzheimer's-Genetic relationships.

(Pfizer is also known for Viagra.)