The film has been around for a while. Pastor Jones, in his infinite wisdom, dragged it from the scrapheap and, through the miracle of modern communications technology, managed to create an international incident that neither he, nor anyone else seems to have anticipated.

I would think it pretty certain that those who created and distributed the film were hoping for the kind of things happening that have happened.

Those who want to see this kind of conflict build up share the same agenda, whichever side of the sectarian divide they might be.