The Mudcat Café TM
Thread #148690   Message #3454769
Posted By: katlaughing
20-Dec-12 - 11:12 AM
Thread Name: Psychology of background music in stores
Subject: Psychology of background music in stores
I know most people don't like Muzak, but AFAIK, our local grocery stores use radio, etc. to pipe in mostly current pop music.

I wonder if they use the screeching of pop divas to keep people on edge and therefore more likely to grab stuff they didn't meanto get...acting on impulse. Or, do they really think it enhances the shopping experience?

I wonder if they played calm music if they would have happier, less-harried customers who would spend more?

I'm sure there must be some research on it, but would like to hear from you all.

thanks!

kat