Talking of the Hyper Bowl LH, I heard the other day that one of the most exciting features of the whole spectacle for the US public, are the adverts.. Yes, the frigging adverts. There are even TV items dedicated to discussing the adverts and on those programmes, they provide statistics for how much online twitterage the adverts get and which adverts are popular and being discussed online by the viewing public and which are not. I watched one such news item, wonderingly.. So surreal!