I think 'psychobabble' can be described as simplistic labelling (with a limited selection of cliches) of various emotional and psychological problems. I also think a lot of money has been made by authors of self-help books. However, when one is in a state of anguish or dilemma, there aren't many options for getting help unless you're prepared to pay a fortune for counselling or analysis. Psychobabble can enlighten the ordinary person in a simple way and help them to understand and address their issues. The same concept arises in large companies where (I've heard) people talk about 'blue sky thinking' 'thinking outside the box', 'the way forward' 'pushing the envelope' etc. All these cliches are tiresome, yet describe succinctly-expressed ways of proceeding with business strategies. They are codes, and as such are useful. Another example of this type of 'babble' is that found in school reports (my department!):- 'working to her ability', 'not fulfilling his potential', 'showing promise' etc are all codes. I always liked 'outspoken and active', meaning a bloody nuisance in class!