Because teenage and preteen white boys will watch it because they like that kind of humor and when their gun toting uncles talk about the "great" Charlton Heston and his leadership of the NRA, they will snicker. If their family hunts they might still be pro-gun. But they might not buy into the "cold dead hands argument" or the need to have a 30 round clip AR-15.

Mr. Carrey isn't talking to you. He is talking to the kids who read Mad Magazine and watch Tosh 2.0.

I'm not saying this video will be the thing that breaks the back or the NRA, but it certainly it undermines some of its basic arguments and iconography.

When Joe assault rifle, tells his grandson about Heston, this video will run in the back of the kid's mind.