Q: "The man who gave the presentation told us that it couldn't be confused with any other and did not lend itself to any mis-pronunciations, etc."

You know, I remember that...and this piece of trivia with it(true story)...There was a talk show on the radio and the topic was how the corporate heads along with their PR/advertising guys were talking about the exact same thing...and how there could be NO negative connotations with that name, none at all....then one (nameless) caller called in, while the guys were still there fielding calls, explaining the new name with the added 'new advantages' of the merger, and name change..anyway, the caller pointed out, in regards to the name..."Yes, great name..it must have been a real challenge to come up with it...and two 'X's..nothing else in the English language has it.....sounds like a double cross, to me!"

Mudcat wasn't the first.....(wink)

GfS