A couple of the older logos I saw on the pages linked to reminded me of this Story about the Banyan logo.

New Logo

Old Logo I think


>>>Jim D'Arezzo and corporate business development

In July 1990 Mahoney hired a Compaq marketing executive named Jim D'Arezzo, and made him Vice President of Marketing, and eventually added Corporate Business Development to his responsibilities as well. D'Arezzo immediately set out to change Banyan's image. One of the first things he did was highly controversial; he changed the company's logo. The original logo, as envisioned by Anand Jagannathan, was a red and white ink drawing of a Banyan tree. This image had been trademarked. D'Arezzo had been instrumental in promoting and protecting the Compaq brand, and he wanted to do the same with the Banyan brand. He ordered his marketing group to get the trademark logo registered. Unfortunately it was quickly discovered, much to nearly every employee's dismay, that the much-loved Banyan tree logo could not be registered, as it was considered to be a realistic representation of a natural object. A natural object cannot be a registered trademark.