The accepted meaning of Jihad is disputed Jim, as you would have seen had you read all the page you linked to.

"Controversy has arisen over whether the usage of the term jihad without further explanation refers to military combat, and whether some have used confusion over the definition of the term to their advantage.[41]
Middle East historian Bernard Lewis argues that "the overwhelming majority of classical theologians, jurists, and traditionalists (specialists in the hadith) understood the obligation of jihad in a military sense."[42] Furthermore, Lewis maintains that for most of the recorded history of Islam, from the lifetime of the Prophet Muhammad onward, the word jihad was used in a primarily military sense.[43]
Resistance against globalization
See also: Jihad vs. McWorld
Benjamin R. Barber used the term Jihad to point out the resistant movement against globalization (which he refers to as 'McWorld') as well as the modern-institutionalization of nation states. The forces of 'Jihad' come from fundamentalist ethnic groups who want to protect their traditions, heritage and identity from modernization and universalized markets.[44] The resistance has led to fragmented, small-scale violent conflicts between cultures, peoples and tribes. Although 'Jihad' strengthens the solidarity within the resisting group, it obeys to hierarchy and cannot tolerate foreign influence, which discourages democracy."

"] More recently, modern Muslims have tried to re-interpret the Islamic sources, stressing that Jihad is essentially defensive warfare aimed at protecting Muslims and Islam.[35] Although some Islamic scholars have differed on the implementation of Jihad, there is consensus amongst them that the concept of jihad will always include armed struggle against persecution and oppression.[40]"

"Controversy has arisen over whether the usage of the term jihad without further explanation refers to military combat, and whether some have used confusion over the definition of the term to their advantage.[41]
Middle East historian Bernard Lewis argues that "the overwhelming majority of classical theologians, jurists, and traditionalists (specialists in the hadith) understood the obligation of jihad in a military sense."[42] Furthermore, Lewis maintains that for most of the recorded history of Islam, from the lifetime of the Prophet Muhammad onward, the word jihad was used in a primarily military sense.[43]
Resistance against globalization
See also: Jihad vs. McWorld
Benjamin R. Barber used the term Jihad to point out the resistant movement against globalization (which he refers to as 'McWorld') as well as the modern-institutionalization of nation states. The forces of 'Jihad' come from fundamentalist ethnic groups who want to protect their traditions, heritage and identity from modernization and universalized markets.[44] The resistance has led to fragmented, small-scale violent conflicts between cultures, peoples and tribes. Although 'Jihad' strengthens the solidarity within the resisting group, it obeys to hierarchy and cannot tolerate foreign influence, which discourages democracy."

"David Cook, author of Understanding Jihad, said "In reading Muslim literature – both contemporary and classical – one can see that the evidence for the primacy of spiritual jihad is negligible. Today it is certain that no Muslim, writing in a non- Western language (such as Arabic, Persian, Urdu), would ever make claims that jihad is primarily nonviolent or has been superseded by the spiritual jihad. Such claims are made solely by Western scholars, primarily those who study Sufism and/or work in interfaith dialogue, and by Muslim apologists who are trying to present Islam in the most innocuous manner possible."[81] Cook argued that "Presentations along these lines are ideological in tone and should be discounted for their bias and deliberate ignorance of the subject" and that "[i]t is no longer acceptable for Western scholars or Muslim apologists writing in non-Muslim languages to make flat, unsupported statements concerning the prevalence – either from a historical point of view or within contemporary Islam – of the spiritual jihad."[81]"

"Contemporary Islamism holds that Islam is now under attack, and therefore, experts explain,
Jihad is now a war of defense, and as such has become not only a collective duty but an individual duty without restrictions or limitations. That is, to the Islamists, Jihad is a total, all-encompassing duty to be carried out by all Muslims – men and women, young and old. All infidels, without exception, are to be fought and annihilated, and no weapons or types of warfare are barred. Furthermore, according to them, current Muslim rulers allied with the West are considered apostates and infidels. One major ideological influence in Islamist thought was Sayyid Qutb. Qutb, an Egyptian, was the leader of the Muslim Brotherhood movement. He was convicted of treason for plotting to assassinate Egyptian president Gamal Abd Al-Nasser and was executed in 1966. He wrote extensively on a wide range of Islamic issues. According to Qutb, "There are two parties in all the world: the Party of Allah and the Party of Satan – the Party of Allah, which stands under the banner of Allah and bears his insignia, and the Party of Satan, which includes every community, group, race, and individual that does not stand under the banner of Allah."[68]"