There is a gay site apparently that advocates all straight people to be forcefully cured. Very droll but as we see so often here, irony can backfire when dealing with cerebral challenge.

My take as someone who isn't gay is that you are what you are. Choice comes into how you set your stall out in life. I do empathise with the vast majority who are comfortable with their life and see no point in being otherwise.

Hence stigmatising people for being an identifiable section of society is so appalling. It soon leads to scapegoat mentality as we are presently seeing in Russia. Presumably blaming Jews is old hat and the marketing guys suggested a fresh approach.