AHA! As I was rather busy earlier, I did not read the entire article. Apparently, as told by a buddy, because of the baseball game, the Ravens are away (I always thought a rave could beat the crap out of an Oriole). This supposedly gave them the option of putting not only Joe's pic in the Stadium but on every lamp post of last the straight stretch main road to the venue... all of the Raven's players s pics. I still say it's marketing genius.