Maybe you're looking at a chicken and egg situation. The Irish tourist industry had no interest in music until it dawned on them a lot of people came to Ireland looking for a 'genuine music experience' (whatever that is). It has since become part of the marketing. Recently I read an article about Tourism Ireland (formerly Bord Failte) in which they put forward a new strategy should be adopted, not promoting Ireland with the same old stale images (their words) of Guinness, thatched cottages and diddly-ay (again, their words).