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Page 4.
"The central tenet of this book is that ordinary British and Irish people in 1914 did not back the war because they were deluded, brainwashed or naively duped into an idiotic bloodbath as the subsequent myth would have it.
Rather, their support was often carefully considered, well-informed, reasoned, and only made once all other options were exhausted. By 4 August people supported the war, but only because they felt it was the right thing to do in the circumstances. They then proceeded to positively immerse themselves in the war effort, and collaborate in its prosecution, but not necessarily in an overtly enthusiastic and jingoistic manner."