Social conventions can change over time. After all, the Victorians were shocked if they saw an ankle, but one wouldn't march topless into M&S (although having seen their spring collection, it might cheer things up a bit) But I feel so sorry for these little mums being tutted at and disparaged simply for feeding their babies. Why should they hide 'it' under a blanket? People who are embarrassed should just look at something else while they pass. No-one is asking them to go up and look. I remember in the sixties when topless sunbathing came into fashion on Mediterranean beaches. I was all for it and got amazed stares from some Moroccan camel-ride chaps. It was inappropriate in a Muslim country, but they accepted it on the beach. I just wish people would be more tolerant generally. If I saw anyone being nasty to a feeding mum. I'd have something to say. People should try a bit of kindness and understanding.