A recent study by the University of Capetown suggests one woman in three in South Africa bleaches her skin.

Skin lighteners have been popular since the British and European occupations world-wide and in the Americas since Spanish, Portuguese, British and Americans released slaves.
It increases chances of employment and customer acceptance in business and treatments remain popular. Women believe that it increases attractiveness to males.

"Dark Skin Becomes Lighter.... possible in just three weeks or your money back."
Dermalite Universal Skin Lightener.
".... safe and effective for males and females of all ages, races and skin colours."
"In just a few days your skin will become dramatically lighter and more attractive."
"Dermalite has been lightening folks skin all over the world for 27 years."
"Tens of thousands of delighted Customers"

Above is one of several offers in South Africa.
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"New Nigerian Skin lightener range sold out in a day."
Whitenicious, by Dencia, sold online for $150 per 60 ml.-------------------------------------------------------
This is the one described by Robert Bridge, but it is just one of many such products, used by millions to lighten their skin.

Humans have to modify their appearance for centuries.

Ho Hum