'a multi-million dollar racket' - quite agree, SRS. All these companies are interested in is enormous profits, not the welfare of babies. Regarding developing countries, it's wicked and disastrous to try and replace breastfeeding with formula. I've seen African mums chewing food for their weaned toddlers, and transferring it from their mouth to the child's. Breast is always best, but I feel I must add that if a mum cannot for some reason breastfeed, she mustn't be made to feel guilty. Finally I think it's criminal for formula companies to court new mums with publicity, offers and attention at a time when they're vulnerable and adjusting to baby routine, body changes, tiredness and stress.