I don't know, Dave. I'm not convinced that that 'ism', per se, is a problem. Seems to me 'ism' simply connotes managing information, i.e. classifying an otherwise overwhelming amount of data so that it is manageable. Seems to me the rubber meets the road when one begins to interpret data through the lens of value judgment that one then treats as "truth" is where things start getting sticky. Then we start making value judgments about the intrinsic value of people who hold the values. Not one of us humans are capable of absolute objectivity. The best we can hope or strive for is to be personally aware and accountable for our own behaviors.