You can call Preparation H Bonjela if you like, but rubbing pile ointment on your gums won't be in line with the British National Formulary usage of the stuff. Curiously though, it will reduce the inflammation and you will feel better for it. It sounds like folk, you enjoy it as folk, it is folking folk.

A bit like those who try telling us folk music isn't folk, or those tedious buggers who if you ask them what they weigh, they tell you in KiloNewtons, but then proceed to tell you their mass in kilograms.

zzz