To be fair, American culture is so strong, especially downloading films and TV straight from America rather than more expensive UK DVDs, that especially younger people have a rather transatlantic view.

I have mentioned before, the emergency phone number 999 has had to have 911 added as many younger people thought 911 was the emergency line!

So I would expect American football to have a bit of a following. Same as baseball, although we do tend to still call it rounders and a girl's school sport event, same as hockey and netball.

Wembley stadium does host a few games, and from what I read a while back, has a decent sized following, not just UK, but a lot of the rest of Europe pops over for the game.

Is it otherwise popular? Well, considering no TV channel feels it popular enough to bother buying into, leaving Murdoch to show it on the minority subscription end of Sky, and tjen only because his Fox franchise needs to try new markets...

I am genuinely surprised it doesnt take off. Although real football is wall to wall coverage, so not much chance of minority sport to take off. It confuses somewhat as a game and when in The States I genuinely have tried to get into it, even going to a game or two.

Conversely, in 2008 when I was in LA, pictures of David Beckham on every street corner!