There is no soldier buried at the Cenotaph, the word is a construction from Greek bits meaning "empty grave". Whether they mean by that the occupant was an avatar of Jesus, or if it is simply waiting for a suitable occupant, I don't know. The grave of the unknown warrior is in Westminster Abbey, and scattered over the world.
As far as Morris-ey's concerned, nobody's telling you not to buy your poppies. What we're pointing out is that alongside it is a rather nasty package which we should have long outgrown, and that as ever our government says one thing and does another. The day we bow to such sanctimoniousness is the day we cease to be English.
And for the smile, in Afghanistan they object to people planting poppies: here, the Telegraph mythologises David and Samantha Cameron planting "the last 2 poppies" whilst round the corner, people were still being flogged them at £25 a pop to plant their own little bit on glory. Not to mention what he's up to in this picture...