You said it - "No-man's Land at least has a chance of appealing to the majority of people - divested of its cultish anti-war 'message'" - sanitised, in other words.
Bogle wrote it because he is against war and (presumably) finds W.W.1 the obscenity most of us do - what a bastard eh - how dare he interfere with our entertainment!!!
The best way to "hold sacred the memories of those who gave their lives" (for whatever reason) is to make sure it doesn't happen again, and the best way to do that is to keep reminding ourselves of what happened and why
Far lass comfortable than paying lip-service with a poppy, minnd you
Jim Carroll