Multiple accusers and, especially, a civil suit and an out-of-court settlement in one case make it look very bad.

Supermodel Janice Dickinson (hardly an unsuccessful person) has now accused Cosby as well.

And the former Pennsylvania attorney-general, whose staff interviewed Cosby in one case, says that Cosby's responses to questioning seemed "evasive" and "untruthful." The AG said that he'd wanted to prosecute but that material evidence a year after the alleged incident was not recoverable.

That was the case eventually tried in civil court.