Black folk (or heavily folk-influenced) blues as packaged with white audiences directly in mind has been one thing.

Blues in general as packaged for music fans in general has included the likes of Wilbur Sweatman whom whites and blacks liked, Bessie Smith whom whites and blacks liked, Cab Calloway whom whites and blacks liked, Jimmie Rodgers whom whites and blacks liked, Woody Herman whom whites and blacks liked, Louis Jordan whom whites and blacks liked, etc.