On "harder than it looks", that may be true when translating our hearts into our policies.

I HAVE noticed that with business I look into, there seem to be plenty of others already engaged in something along the same lines, complete with patents et al.

But with social issues it's a vast frontier, with plenty of room for innovation and making a difference. I also have less reluctance on moving forward and working with others.

Would still like to hear some specific lessons experienced by individuals.

Thanks!