:)
I imagine it was originally called the Hop Pole (a popular name for pubs in this part of the world) and was upgraded after a Royal visit:


This well-known landmark is an amalgamation of historic buildings dating from the 15th and 18th centuries. It's been known as The Royal Hop Pole since the 1890s, following a September-1891 visit from Princess Mary of Teck, later Queen Mary, royal consort of George V.

Tewkesbury is a small market town, situated at the meeting of the rivers Severn and Avon, in Gloucestershire. The town retains its medieval layout, with the whole of the town centre being in a conservation area. Tewkesbury has more than 350 listed buildings, including Tewkesbury Abbey.

Wires are strung between tall hop poles for the hop vines to climb up- you may well see hop fields on your travels through Worcestershire, Herefordshire and Gloucestershire.