I get all that. I do think my Casio cheapie has become a bit of a classic though. They've been making that model for donkeys' years now. It's a bit too big to be ladylike and a bit too small to be manly. Kind of wristy metrosexuality for the inverse snob. The battery lasts for about five years, then the best thing to do is to bin the watch, for two reasons: first, a new battery costs almost as much as the watch, which will be pretty battered after five years anyway (the joy of a cheapie is that you don't have to care) and second, a watch with replaced battery will permanently steam up inside the first time you wash your hands. As far as I'm aware, this issue has defeated the smartest minds. I have spares. You don't have that with a Rolex.