Somebody upthread used the word meme. I decided it's time I learned what a meme is.

"1. an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.

2. a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users."
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It's a great word for wrangling. You can make it mean anything from the Ten Commandments to a picture of Daffy Duck.