It isn't being held to anything that is the beef here. It's washing your hands of the Catholic Church and its actions. Either the Catholic Church is doing it or some renegade criminals are using your advertising in which case the Vatican should stop them.

You begin to see the point. You may not like the word boutique but if you are a catholic you either hold with what your popes say or you don't. If you pick and choose, which lets face it is the position of all religions with regard to their sacredish texts, then boutique is both descriptive and not exactly insulting.