Explaining an idea before putting it in to operation is doomed before it is even considered.
Any party worth its salt has two objectives - first thing is to fight to improve the lot of people living under the present system; in doing so, you not only manage to ease the burden but you win their respect for your efforts on practical matters.
Altering the system itself is either a matter of evolution or revolution.
The idea of winning hearts and minds for a political system has never been tried and is doomed to failure.
"benefit culture" is a piece of right wing jargon designed to turn entitlements in benevolent gifts.
Any civilised society has to create a safety net to cater for those who are unable to cope, for whatever reason.
That there will be those who will dishonestly take advantage of entitlements is as inevitable as there are crooked and greedy bankers and corrupt and incompetent politicians.
Pointing the finger at the dishonest among the less well off is dong the right's job for them.
Any society that refuses to cater for its less fortunate members is a one that has reverted to barbarism.
Jim Carroll