Although it has not been challenged I have not yet produced the research pertaining to how and why feelings have a psychological advantage in effecting behavior than facts alone.

It has been shown in real time that conservatives react to a Trump presentation by way of their amygdala which processes emotions while liberals process with a region of their cortex.

Emotional midbrain memory influences behavior quicker and with more experiential memory than the analyzing facts stored in the cortex.
( memory storage is more complex than I have stated)

here is a beginning;
http://blogs.discovermagazine.com/intersection/2011/09/07/your-brain-on-politics-the-cognitive-neuroscience-of-liberals-and-conservatives/#.V_PnMegrKhc