Stories share a supportive skeleton . It could be a book, a movie or a campaign.
The elements of the fundamental story, like bones have a particular place and order.
A successful campaign tells a story in which we are all familiar. The more familiar
the better even if the teller is a liar.

The world changing stories are constructed as follows;

The Threat - can be animate or not.
The Opportunity – may be to oppose the threat or not.
The Victim – develop in detail
The Villain – make this central
The Solution – a plan of conclusive action
The Hero – concentrated in one individual

With the economic threat of concessions made by the Treaty of Versailles we know the story in Adolf's book and unlikely shocking campaign. In fact you can fill in the rest of the elements with ease.

Likewise the 'bones' of Trump's story is classic.

Threat = America is broken, Hillary, all immigrants.
Opportunity = Make America great again.
Victim = Unemployed blue collar white men.
Villain = Muslim, Mexican, Jews, Pope, Media, Blacks, Disloyalty, Globalism
Solution = Trade Deals, Repeal ACA, Ban Muslims, Deportation, Build Wall.
Hero = You know who.

With variations you too can write world changing stories.