Suppose you want to discuss racist propaganda initiatives on the web. Do you want to help the racists get more search engine exposure every time you post something that condemns them?

I found this video via Google, using search terms that in themselves didn't suggest anything bigoted (not difficult in this area, the racists tag on to all sorts of content). But I didn't click on it myself - I pasted the link into donotlink.it, let them generate an indirect link, and clicked on that to load the video.

https://donotlink.it/9eOo

The name of the organization behind that crap is truly disgusting, given what they actually stand for. I'm not going to allude to it in any way that Google can make sense of.