How come I get incessant news feeds about bloody football (soccer)?

The algorithms can, depending on the words you use, predict probabilities about your: religion - past & present, politics, food, interests, dislikes and a host of ephemera. And it still tells me bloody football.

On the plus side, Farcebook is so stupidly busy with football it doesn't tell me the result (by inference) of the latest MotoGP event. The BBC does, but then I have learned to switch off the radio when the news comes on, just in case. Both start with a name - fer gawd's sake!

But when the algorithms get smarter - maybe I will have to size the browser to exclude the news feeds. Not that I normally bother with Fake's news, but familiar names leap out at you & are impossible to ignore. And results are obvious.
BT have a monopoly in the UK on a couple of my interests, and their policy is even more reprehensible. They show pictures of the result for you to click the "catch-up". To make you buy a service that can't be provided in all areas! Mine.