It gets worse: now the poor vegans won't know which road to cross. Cauliflower 'rice'"

" Cauliflower rice has been popping up in grocery freezer aisles and on the menu at restaurants nationwide, as an increasing number of health-conscious eaters look to curb their carb intake.

The plant-based imitation food seems to be especially prevalent in Silicon Valley, where tech workers are cutting carbs and eating lots of fat in an attempt to lead longer, better lives.

The rising popularity of the carb-light alternative to rice isn't making the rice industry happy. A rice lobby group said it may ask the US government to review its definition of rice in an effort to lessen the competition in cauliflower, Quartz reported. "