I went to one of his Crusades once, just to satisfy my curiosity. It was not my kind of thing, so I never went again. However, I was surprised at how low - key it was. There was no pressure for money, or for conversion - but they did have an altar call and welcomed anyone who wanted to come forward. In general, the tone was very relaxed and positive - not at all what I expected. I'm sure they made lots of money, but they didn't push for it.