Ah I see, thank you keberoxu. I'd call that a 'parade of shops'.
Even the word mall is fairly new here. I'd call a mall a 'shopping centre'.
My husband was very confused when he first heard the word. It means 'evil' in French. And 'sale' (pronounced 'saal') means dirty. He was a bit scared to learn we were on the bus going towards evil. And when he saw the signs saying 'SALE' he wondered why we all wanted to buy dirty stuff!