Over the last 5 or so years I take advantage of sale prices [amazon / mymemory / ebuyer /]
on sandisk ultra and extreme cards...

Whether they are any better or more reliable and durable is open to question,
as my intended purpose is for audio recording,
but family & health problems [mum's dementia mostly]have taken up all my time
and prevented me from getting any use out of them...

We still have old olympus xD cards of photos stored from 10 years ago..
I suppose now I've remembered I should find and check if they are still ok...