Oooh I remember Wagon Wheels! Lovely chocolatey biscuit things. They always seemed enormous to me.
Hated Horlicks Steve. Tasted of cardboard.
And I loved Tizer.

Rob, was this 'oop North'? In the early fifties, we honestly didn't have coffee round our way. But I do remember seeing something in the shops called Camp Coffee (for overtly gay people?) The picture on the front was a bit Colonial, with a Scots kilted soldier sitting drinking a cup of coffee with his Indian servant standing obsequiously beside him. They later changed the picture for political correctness. The Scotsman was now seated with a Rajah-type chap sitting beside him.
I think it was some ersatz muck, a sort of 'essence of coffee'. We never bought it.