"Events over the past year have made it abundantly clear that Facebook is no different from several other large corporations adept at feeding us one line while actually serving up something a bit less palatable.

Facebook would do well to recognise what it is. It is not a social movement, not a tool for democracy. It is a company, and like most companies, driven first and foremost by profit. The good companies are the ones who acknowledge this but are equally aware of their responsibility and their need to act ethically and with transparency."