I don't know, pfr. We don't have Sky tv and, personally (not that I buy one - I just look at the dad's daily copies of the "i" and the local EDP) pay for any Murdoch press or for that matter, the Express or
Mail..

Shopping for goods is another matter though and there are other factors. A small local town with limited shops, parking further away from the shops than my mother would walk without a lot of pain and struggling (and of course the cost of parking) and the say 30 mile each way trip into the city centre not being that feasible for any of us.

On line shopping in itself really is a godsend here. Of course that still leaves the question of Amazon but the reality is that we are going to compare prices and the ability get a large number of our purchases from just one place with just one (ok 3, we each have our own) rather than shopping different places, entering card details each time is convenient, etc. Perhaps on my "highest principles", you could rate me as "could do better" but the realities work out otherwise...