Where Cole has 'discursive edifice' I might have put 'ideology'. But Cole's metaphor expresses it well, says more probably. I'll see how far I can get with him later on! Here's a link, hope it works. Thanks for the reference.

https://www.repository.cam.ac.uk/bitstream/handle/1810/277116/73.full.pdf?sequence=6&isAllowed=y