Certainly nothing to get upset about.

It is something to rail about. If you were looking for a particular product, the first pages of hits you get are those that have paid to be there, one way or another. Goggle have been cited/fined for steering people to their system. Then there are those that can game the system. Most surfers just want, and settle if it is near enough.
If you are shopping for red at least half of the entries have ignored the request. Such is the nature of searches - scarlet will not get you there. Maroon or itsty-bitsy bits of it are red, which if you are a pedantic specialist has to be expected. Page 3 is the minimum depth for my searches. Then they start to repeat and you can bet they are the sponsors/gamers.

Actually I find E-Bay searches are acceptable, especially if you drill down. Amazon, pretty passé, but then I ain'ta byin'. Once alerted to something, the same is available on E-Bay and may include postage for a better deal overall.