There are hundreds of different names and brands for hypnosis.
The nature of our brain and similar processes is at the heart of phenomena. Call it what you want but a 30% positive effect can pass for much more in a crowd.
The church calls it Mass and the Army calls it guided imagery.

My favorite Hypnosis Journal

It always comes down to the agenda for the practictioner and the independance for the subject. The Jesuit church saw my hypnsis practice as a threat and made their own hypnosis clinic that was not non religious. In fact I had no interest in dispariging church practices.

Even the CIA was interested in what I was up to for reasons that were positively evil at the time.

I see history itself as the triumph and failures of hypnotic practice, but thats to be expected.