I eventually found the right Monty Bojangles among the stupid names, but had real difficulty forcing myself to buy something called Choccy Scoffy - a name that would embarrass a self-respecting two-year-old.
It was worth it though.
(But I have still not been able to bring myself to buy some delicious-looking pastries in the supermarket, which go by the name of "yum-yums".)