Then there's the role of social media. There was a woman on Broadcasting House this morning who I think was saying that the two worlds of old, the social media world and the real world, have, worryingly, merged into one, and she was questioning the unfettered private-enterprise power of the massive social media companies. I didn't hear it properly as I was in the shower at the time, so I'll give it another listen later to make sure I didn't get what she saying arse about face... a bit like me in the shower did I hear you say...?