You're so right Steve. Nearly everyone here in Norfolk identifies with the team and many wear the colours (yellow and green) when out shopping. It's a cultural focus.
Our song "On the ball City!" is apparently the oldest in history.
(I love hearing the last line sung in Broad Norfolk : "Hurrah! We've scored a goool!"
A house on the corner of our small village-in-the-sticks has a flagpole in the garden, and when Norwich City are playing they hoist the Canaries flag.
Husband often embarrasses me in the supermarket when he spots someone wearing a City scarf or cap. He yells " Come on you Yellows!" but they always laugh and give him the thumbs up.
Oh I do hope we go back up, even if only temporarily!